Image and text

For this task we were asked to chose from a variety of images and then add a headline or a caption to the images we had chosen.

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As you can see the images I chose were fairly humours, therefore I tried to add something funny within the text. With the second image I mimicked the text on the lorry whilst slightly changing it to for comedy value. With the 3rd image I copied the Fedex logo and added a small caption to make it seem like a funny advert.

Here we were asked to do the same thing using two of are own images.

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With the first image I simply took the opportunity to make one of my friends look stupid by taking a relatively funny picture of him trying to have two phone conversations at once, and adding this text. The second image uses one of my favourite photographs. I then added a famous quote from the film (The shinning) as I thought it was in fitting with the image especially as the person in the photograph is named Jonny.

Image and text is a combination used constantly in the would we live in. It can be absorbed instantly and often subliminally as we pass bus stop advertising or flick through channels on the TV. Its used in magazines, newspapers on billboards, buses and the list goes on……..

Here are some more examples of Image and text.


Image and text used for album covers.






In Newspapers

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Movie Posters




With the exception of news papers using a simple and generic black ink and plane font, other texts tend to use text font and colour that is in fitting with the image, in order to make the overall appearance aesthetically pleasing.

Here are some examples of advertising my company (Frontline Leeds) have used to promote are brand and club nights.

Design Used as a Facebook Banner to promote are next night online.


Brand Logo




There are many things that come under consideration when creating texts like this, The finished product needs to catch the eye of the viewer and also contain all the relevant information. Text layout, font and the background image all have to be aesthetically pleasing and in fitting with each other.


This task has caused me to look into different ways image and texts can be coupled together and how different styles can be used to fit different texts.



For this assignment we were asked to take 5 pictures that represent university lifestyle and talk about the signs and signifiers within are photographs. Here are my five pictures.

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With my first picture my aim was to represent student night life. I took pictures of the empty bottles left around my room in order to portray the side of university that revolves heavily around alcohol and going out with your friends. The signifiers in this image are the empty bottles and therefore the signified would be that students often like a drink.

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For this image I was trying to portray the untidy conditions that many students live in. The signifiers in this image would be the stack of dirty pots and pans, therefore the signified would be that students are often untidy. Again the denotations in this image would be the pile of dirty pans. Connotations that relay to this could be that students can be lazy and unhygienic.

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For this image I photographed one of the buildings on Headingly campus, the building its self would be both the signifier and the denotation found within this image. The signified would be the university its self, depending on the views knowledge of what they see. For example students at Headingly campus would most likely know this building and there for relay the image to the university. People that may not have this knowledge might draw something else from the image, for example an institution of some kind. Connotations taken from this image could include academia, progression, self improvement and higher learning.

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This image was taken in the library as I was trying to portray the hard work element to university lifestyle, for example late nights in the library and rushing to meet deadlines. The signifiers in this image would be the books on the shelves the signified would be academia, studying, revising and hard work.

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Again with this image I was trying to portray the untidy conditions many students life in. The signifiers in this image would be the overflowing bin and rubbish bags on the floor. The signified could again be that students may be untidy, lazy or unhygienic.


This assignment helped me to think about what I was trying to portray before taking my pictures, it also helped me to breakdown my own photos using semiotics and see weather what I was trying to represent can be identified within the image.


For this assignment we were asked to look at clichés that appear in social media. Here I have sourced 8 examples of possibly the worst and most cringe worthy cliché that can be seen to appear constantly on the social media site Facebook.

For some unknown reason, a hand full of men think it is necessary to take photos of them selves topless in the mirror and them post them on their Facebook pages for the world to see………. This I find worrying, what has the world come to?

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Common visual signifiers of this cliché include the subject being topless and taking the photo of their upper body. They are often tensing their muscles to appear as big or as toned as possible. The photograph is staged with questionable pose’s and taken of a reflection in the mirror using a smart phone or digital camera……… WHY, WHY, WHY.

Advantages and Disadvantages of Social Media sites such as Facebook.

Disadvantages of Social Media.

* Sites such as Facebook provide an unnecessary platform for absolute tools like those seen above to make utter idiots of themselves by posing topless in the mirror.

* The site gave birth to the Facebook celebrity and now often young people are ruining their lives by doing utterly appalling things for 15 minuets of fame on Facebook

* It is arguable that sites such as this are isolating todays society as more and more people spend their time indoors, glued to the computers living through a virtual reality rather than outside in the real world.

* Facebook has a very poor content filter, therefore a young child could view content through the site that they may not be old enough to see.

* People tend not to think to much about the things they post on Facebook and this has led to the loss of jobs, and relationships, as people have the ability to post what’s on their minds instantly, and this is not always a good thing.


* Facebook is great for keeping in touch with friends and family.

* Facebook has provided a platform for businesses to promote and advertise products and services, allowing them to reach a larger audience than ever before.

* It is a free and easy way to contact people on the move, for example using Facebook chat via a smart phone.

* People are constantly posting links to both interesting and entertaining news feeds allowing for quick access to todays media.

* Facebook can be a great place for musicians, artists, righters and more to post their work, receive instant feed back and reach a large audience.


This task has helped me to identify clichés in modern social media sites as well as analyse both the positive and negative sides to sites such as Facebook.


For this task we have been asked to look at four photographs of are choice and describe what we think the photographer was trying portray and what the photographs mean to us. Using Semiotics to analyse the photographs looking at the signifiers and the signified i.e. Either an object or a subject in an image and the meaning or concept behind it. As well as denotations and connotations, meaning the common sense meaning of a sign or subject  and then additional concepts we may add to what we see.


This image is a piece of war time photography taken by Don McCullin 1964

I think the photographer was trying to portray Fear and mourning in this image. As you can see the main focus of this image is the woman crying whilst staring of into the distance, whilst the people around her seem to be trying to support her. The image seems to suggest the woman is looking at something that is deeply upsetting her, maybe the death of a loved one. Or maybe someone close leaving for war, or possibly being taken away.

In the back ground you can also see another woman with the same frightened, saddening look on her face.

To me this images portrays not only what I think was intended by the photographer but also the true consequences of war, not only to the people fighting them but also to the people that get left behind.


Photograph taken by Eugene Richards 1994

As you can see in this image the photographer is trying to represent addiction capturing the woman on the right hand side of the image, smoking what I’m assuming is crack cocaine, Although the main focus of the image seems to be the baby crying in the foreground. I think the photographer took the image from this angle purposefully as if he was trying to represent the knock on effects this drug addiction is likely to have on persons child.

I think the most interesting thing about this image is that the baby is crying. Probably not because its mother is smoking crack as the child to young to understand what’s going on. Although the baby is crying with its hand over its face as if it knows exactly what is happening.

For me this photograph portrays both addiction and the aftermath that can follow it.


Photograph taken by Ernest Withers of a solidarity march in 1968

The image shows a group of black men lined up holding signs that read “I am a man”. This suggests both racism, discrimination and a stand against unjust and unequal treatment. I Think it is the men standing up against discrimination as apposed to the discrimination its self that this photograph is trying to portray. With the men lined up across the frame like soldiers on a battle field fighting for their rights.

For me this image represents a fight for equality.


Photograph taken by Garry Winogrand American Legion convention 1964

Again, in this image I think the photographer was trying to portray the consequences of war and the unfortunate casualties it brings. As you can see the image captures people standing around and a legless man sat in the middle. It is this man that I think the photographer was capturing in order to portray this connotation.

To me this Image represents patriotism and what an individual can be willing to give for their country.


This task has helped me analyse images in depth, and get a deeper understanding of the images I have looked at. As well as this it caused me to stumble across photographers that I was not yet familiar with, and get a greater understanding of their work.

Collage and Montage

A collage is a composition of materials and objects pasted over a surface. A montage is a single composition created by juxtaposing a series of pieces of paper, photos or other media to create an artistic image.

For this task I have created A collage using various surreal photographs taken under the dream time theme I chose from the ones we were given.

The origins of collage can be traced back hundreds of years, but this technique made a dramatic reappearance in the early 20th century as an art form of novelty.

The term collage derives from the French “coller” meaning “glue”. This term was coined by both Georges Braque and Pablo Picasso in the beginning of the 20th century when collage became a distinctive part of modern art.


My Collage



I used my own images to create my collage and chose pictures I felt best represented dream time. I think my collage has a strong surrealistic appearance which is what I was trying to represent. I used various Photoshop techniques to try and bluer the lines between the images as I wanted to try and create an image that is not viewed with a linear understanding. Despite this looking back I would have altered the brightness and contrast of the entire image as I feel it looks slightly faded, and may have been more affective if it was sharper.

Visual Language

For this assignment I have chosen the following Genres under each category.

Film – Horror

Photography – Urban Street Photography

Paintings – Portraits


The films I have looked at are, The Devil Inside, Mama and Saw.

The Devil Inside


From watching the trailer to this film, it is instantly recognisable under the horror genre. The first thing you hear is the eerie music setting a creepy ambience for the trailer. Music similar to this is used constantly within the horror genre in order to build mise en scene. Footage of a mental institute relates connotations of the insane and deranged. As audiences often relate what they see to what they know. When witnessing the footage of an exorcism I relay to the film the 1973 horror classic The Exorcist, Therefore categorising the film into this genre.




Again watching this trailer you instantly identify the film within the horror genre. Similar eerie music is playing behind images of disturbed looking children. As the dialog describes a creepy back story to the audience. Screams towards the end of the trailer suggest fear and terror. Attributes we automatically identify with this genre.



The strange setting of this film creates an environment audiences will associate with the horror genre. Whilst elements such as blood and gore relay to typical iconography used within horror films. The twisted children’s doll seen in the film also becomes a signifier towards the horror genre when related to films such as Chucky and Magic.


All these films, although different in their story lines, share similar codes and conventions that allow audiences to categorise them in to the horror genre.

Photography – Urban and Street Photography

Transcendent of and usually gritty than big picture cityscape photography. Urban landscapes document and explore the places where people live and gather, focusing on the city it’s self and it’s life.


Photograph taken by Stephane found on flicker.

As you can see this image not only portrays an individual within the frame but also a time and a place, as a piece of Candid photography taken without pose giving the photo an unstaged and natural element.


Photograph taken by Abtin Eshraghi

Again this image not only portrays an individual, but also a place. With its main focus being on the woman (right of the frame) the photographer has used depth of field to portray a busy inter city back drop.


Photoraph taken by Markus Hartal

I feel this image portrays a gritty urban backdrop, suggested by the graffiti on the window of what appears to be a train or subway. All these images document both people and a place within an urban enviroment.

Painting – Portrait

Portrait painting is a genre in painting, where the intent is to depict the visual appearance of the subject. Beside human beings, animals, pets and even inanimate objects can be chosen as the subject for a portrait.

mona-lisa1 The Mona Lisa by Leonardo da Vinci

This is possibly the most famous portrait i could think of, recognised throughout the world. The Painting would be classified as a portrait as it is based souly on the individual, painted to make them seem timeless as an artistic snapshoot in time. It is said that the Mona Lisa’s eyes can follow a viewer around the room, creating the illusion she is always watching you.

henry8images Henry the VII , Artist unknown

Again the painting is based souly on the individual, painted to make the king look majestic in extravagant clothing.

gogh_self-orsay Self Portarit by Vincent Van Gogh

Although this painting would be categorized as a portrait I feel it also contains an element of surrealism, due to the wavey brush strokes used to create its back ground.



This task helped me to identify with different genres across various platforms such as paintings and photography. Paintings being something I have never really taken much interest in. Although this task has encouraged me to look in to Paintings such as the ones I used in the task in more depth allowing me to see how they can relay to techniques used in modern photography.

Film Genre

Genre is a means of categorising texts and is done by both audiences and producers. A text is most commonly categorised by iconography, mise en scene and semiotics. Tools that relate a text into a certain category through the use of codes and conventions as well as audience expectations, in relation to other texts.

Lock Stock and Two Smoking Barrels

Genre – Crime

This movie would fall under the genre of crime as its storyline is based around various criminal acts. The film is set around London’s criminal under world with various characters being gangsters, drug dealers and debt collectors. For example Vinnie Jones’s character (Big Tony). These are all elements that could be expected from a British film that falls within the crime genre. Therefore audiences are likely to relate to its Iconography using cultural reference and connotations in order to categorise it under the Crime genre.

For example, audiences see an image of a sawn off shot gun and instantly relay it to what they know. A sawn off shot gun is an illegal weapon, this instantly suggests crime and violence.


Although this film falls under the genre of crime there can also be an element of comedy found within the films dialog and narrative.

Warrior – Drama


Although this film is based around the subject of Mixed Martial Arts i.e Cage fighting and could be seen as a film that would fall under the genre of Sports or Action. The movies narrative definitely suggests drama. With the films main focus being around the broken relationships between both farter and son as well as the two brothers that end up face to face in the ring. Drama often plays of human emotion relaying individuals feelings towards a situation for audiences to relate to.


Anchorman – Comedy


The first thing that suggests this film is a comedy is the casting of Will Ferrell, an actor that is well known under the genre of comedy. This creates audience expectations, that this film will be funny as they relate to what they know.

Constant jokes throughout the films narrative cement this movie under the genre of comedy.


Black Hawk Down – Action , War

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Firstly audiences may relate the movies title to the true event the story line is based around depending on there cultural reference and knowledge of its happening.

Others may categorise this film through what they see as it plays out. For example military uniforms instantly suggest war. Whilst shootouts and explosions suggest action to its audience.

“Yet….. this process of classification dose not systematically organise films into genres. this is because the boundaries between film genres are fuzzy, rather than clearly delineated. Moreover, genres are not static but evolve, therefore, there common attributes change over time. Most films are hybrid genres, since they possess the common attributes of more than one genre.”

– Film Studies By Warren Buckland



This tasked helped refresh my memory when applying genre theory to media texts such as film and photography. This is something I had learnt in A- level media. It was useful to go back over theories such as semiotics, codes conventions and signifiers. As it can all be applied when analysing photographers work.